Qotra · Brand Identity
We design logo systems that carry weight — geometric, intentional, constructed to work everywhere from a favicon to a 10-metre sign.
Portfolio
Vita Mobilya
Furniture
How We Think
We design marks that work in 2025 and still feel right in 2045. No gradients-of-the-moment, no typefaces with a 2-year shelf life.
A logo is the entry point to a system. We design the mark, then verify it across every touchpoint before delivery.
Every mark starts as a sentence. If we cannot explain the idea in one line, we go back. The concept drives every decision.
Final marks are constructed on a grid with precise proportions — so they hold at 12px on a favicon and 12 feet on a sign.
The Process
01
Brief
We extract what makes you different. Competitors, values, audience, ambitions.
02
Moodboard
Direction decks with aesthetic references. One chosen, one killed.
03
Sketching
40-60 pencil thumbnails. The idea must work before we touch a screen.
04
Refinement
Three digital routes presented. One refined over two revision rounds.
05
Delivery
Full brand kit: SVG, EPS, PNG, PDF guidelines — every format you need.
Ready?